Target is closing hundreds of stores a year due to less foot traffic and more competition with online shopping.

To solve this problem we decided to fuse digital technology and physical stores together.

Introducing… Bullseye, an A.R. game where points become discounts in the Target store.

Playable in Target Stores and available in the Target App,  AR technology is used to turn shopping in stores into an archery adventure that helps you earn savings and rewards.

The points earned in the game are converted into Cartwheel points, the Target Rewards program, giving shoppers a new incentive to come to the store.

Players can also enjoy the game outside the stores for reduced points.

It can be activated by viewing any Target logo through the Bullseye play-screen, turning any Target into...a Target.